As Diana and others speak, on this and many other occasions, a formulation of the world comes into being. The world as described comes into existence at that moment. In an important sense, the social reality constructed in the Panorama interview and in other places of Diana’s happy marriage bucking under media pressure did not exist before its emergence as discourse.

-Margaret Wetherell, using Princess Diana to explain an idea in discourse analysis.

Be careful what you say, you’re creating worlds.